Insight and Inspiration

Driving Innovation.

How do you look at the problem
                            in a different way?

                                    - David Kelley

Behind every great product was a great insight into human needs. Concept Hatchery finds those insights and uses them to create a unified vision for your product. Our research into human behavior creates the building blocks that drive a multi-phased process providing targeted product strategies for near and long-term development.

Phase: Understand

All products and services exist to serve a human need, and success depends on how well the need is addressed. That's why we do immersive research with the people you care most about, understanding them on a personal level to uncover the emotional drivers of behavior. Our insights are grounded in everyday human attitudes, aspirations, and behaviors. We distill and communicate our insights as opportunity frameworks that help organizations strategically visualize the human emotional map.

 

Phase: Generate

We use proven brainstorming methods to generate new concepts that apply to your opportunity framework. This is an iterative phase, beginning broadly to explore the edges of possibility for your business and refining to target selected areas. The combination of our inductive Understand phase with the powerful concept generation phase makes Concept Hatchery ideal for disruptive products and technologies.

 

Phase: Define

With a chosen concept, whether generated at Concept Hatchery or by your company, we can help define key features and user experiences to target the people you desire. Our goal is the creation of intuitive, delightful, and thoughtful user experiences. Through rapid prototyping, video concepts, interactive storyboards, and other tools, we enable quick feedback loops that rapidly direct you to the most appropriate solution.

 

Phase: Implement

Keeping sight of the user needs is often difficult when faced with real engineering challenges. That's why our involvement in product implementation can make the difference between a product that stays true to vision and one that is lost. Our technical background and focus on people make us the perfect negotiator between technical and human issues. Concept Hatchery offers independent and experienced project management and human-centered design review services to keep your product implementation on track.