Experience
and Dedication

in bringing products to life.

You helped us see this problem in ways that
we hadn't seen before.      -Previous Client

Concept Hatchery was founded in 2009 to provide a boutique design research experience at a competitive cost. We focus on the early formation of ideas to shape more successful products through our understanding of people and experience in innovation management.

Past Work

We have worked in many industries to bring human understanding to organizations. Our research experience has covered consumer attitudes and behavior, need finding, segment identification, customer journeys, communication strategy, concept generation, product interaction, and user interface. The basis of every project success has been providing sharp insight and clear vision about people.

Food & Beverage Pharmaceutical Consumer Products
  • Barilla
  • Cargill
  • ConAgra
  • Frito-Lay
  • Nestle
  • Pepsi
  • Eli Lilly
  • EMKinetics
  • Mallinkrodt
  • Novartis
  • Adobe
  • Gerber
  • Samsung
  • T-Mobile
  • Whirlpool

People

Ana Chang

Ana Chang has been an advocate of user-driven design since 1994, when she started envisioning and prototyping new consumer usage of broadband technology for Oracle. She joined IDEO in 1999 as a product design consultant, helping clients visualize and execute on new concepts in a variety of industries. Her work has included ground laying patient attitudinal and behavior research for Novartis as well as the creation of a multi-million dollar new platform for ConAgra Foods. Her areas of expertise are innovation process management and user research, with a strong background in food and medical fields. She has a Master of Science degree in engineering from Stanford University.

 

Alice Chang

Alice Chang specializes in understanding information hierarchies and how people absorb information. Her work has included research into consumer financial attitudes and user interface architecture for Intuit. She helps companies create models and prototypes that reflect how people perceive, organize, and interact with their informational world. She has a Master of Science degree in Computer Science and an undergraduate degree in Computer Science and Psychology from MIT.